Accelerator Student Spotlight: Emily Waddell of the Honest Consumer

This post was originally published on October 24th, 2016

We will be highlighting our student entrepreneurs who are members of the Accelerator program. The Accelerator is for any Belmont undergraduate student who is launching or running a business. This program is for students who are dedicated to learning and growing a business. Membership includes dedicated office space, consistent time with our Entrepreneur in Residence Shawn Glinter, and resources and opportunities to take your business to the next level!


Emily Waddell is a junior Social Entrepreneurship major from Dallas, Texas. Her blog, The Honest Consumer informs readers on the power of their consumer choices.

What does your business do?

The Honest Consumer shares the stories of social enterprises, spreads the word about ethically made goods, and empowers consumers.

How long have you been working on this business?

7 months

Did you always know you wanted to start a business? If not, when did you realize it?

Yes, I've always had an creative, entrepreneurial mindset even from the time I was a kid.

Where do you hope your business will be at the end of the year in The Accelerator?

At the end of the Accelerator I hope to have gained some knowledge on how to successfully grow The Honest Consumers following. I also hope to network through the Accelerator to meet passionate entrepreneurs who can share their success and struggles with me, so I am able to keep their stories in mind throughout my entrepreneurial journey.

Favorite class ever?

Intro to Social Entrepreneurship

Did you have any crazy business ideas as a kid?

I had so many crazy business ideas as a kid. When I was in first grade I made and sold bracelets to my friends and family members in order to save up for my first American Girl doll. Even before my bracelet business, my best friend and I would collect all the pencils around the house and when our parents needed a writing utensil we would sell the pencils back for a quarter each....Maybe not the most ethical of my entrepreneurial ventures, haha. In elementary school I also started "Fuzzy Flipflops" where I added fringe and sparkle to flip flops and sold them to my friends. 

Who is your biggest inspiration in business?

Dale Partridge is one of my business inspirations. I think he did a wonderful job developing Sevenly and now that he has moved away from Sevenly he is always giving good advice to other entrepreneurs trough social media. His book People Over Profit is a must read when developing a new company.

What business or product do you wish had been your idea?

I wish I had the idea to start CAUSEBOX, a subscription box of socially conscious items. I love researching socially conscious brands and would have had so much fun picking out the items to ship in the box. I love the exciting feeling of receiving my CAUSEBOX each quarter and wish I could have helped bring that excitement to others.

Advice for other student entrepreneurs?

Go for it. You don't want to be wondering what could've been if don't take the risk of starting you business. You never know, it just might be a success. Even if it's not a success the first time, you learn so much from the journey that can help you grow your next entrepreneurial venture.

Find The Honest Consumer online:






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