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NFA Brandology 2018


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NFA Brandology 2018

  • Wilburn Street Studio 307 Wilburn Street Nashville, TN, 37207 United States (map)

Many people think branding is a great logo, imagery, or tone of voice. All of those are an important part of a brand strategy, but it is not your brand. Your brand is the collection of attributes or emotions that distinguishes your company or product from others in the eyes of a customer. Therefore, a great branding strategy permeates every aspect of a business; your sales & marketing, operations & logistics, finance, and how you manage the human resources necessary to run a successful business.

This year, we're excited to welcome Laura Brown, Editor-In-Chief of InStyle Magazine to share her experience with leadership and culture development for creative brands.

Only NFA Members are elligible to purchase VIP tickets which will include an exclusive cocktail party with Laura Brown, Editor-In-Chief of InStyle Magazine, on June 22, and front-row seating at the event on June 23. General admission tickets go on-sale May 14.

Our 2018 theme will be Brandology: The Study {Art} of Talent Development. From local heros to international leaders, the day will be built upon the ideas:

  • Self-care; nurturing your own talent to become an impactful leader
  • Recruiting outsourced partners or talent for growth that are consistent with your brand
  • Building and growing talent within your organization; creating an environment of self-awareness, teamwork, mentorship, and professional development
  • Retaining top talent, refining, building, and being true to your culture.

The day will start with a guided meditation led by the beautiful Raquel Bueno of Liberation Yoga, followed by breakfast and networking. We'll dive right in with our speakers:

Colton Mulligan, FoxFuel Creative                Anxiety and Depression: Entrepreneurial Self-Care

Marcus Whitney, The Unlikely Co.                From Zero to Sixty: Growth and Talent Development

Panel Discussion                                           Real Talk: How to Build a Healthy Team Culture

Moderated by Laurie Dodd: Panelists include Amy Anderson, Warby Parker; Bob Bernstein, Bongo Java; Bethany Newman, st8mnt; Patrick  Woodyard, Nisolo.

Laura Brown, InStyle Magazine                    Leadership & Culture with Libby Callaway

Jacob Jones, Stoked                                    Storylines

Parker Gates, Stoked                                   Design Thinking and Talent Development

For more information, please see our video from last year's Brandology.